This week I'm going to focus on the 'showing' part of the ad.
In few ads for human products do they show you the picture of the malady. For instance, you almost never see a real picture of toenail fungus. Instead, the commercials show a gross cartoonish character. (Which is gross enough, of course.)
But the ads here ...
They want to show you it, warts and all. Literally.
I guess that works as an educational tool as well. For instance, say you didn't know what your cows had. You browse through the magazine, and - they must have warts!
Warts on hooves are bad for cattle because it hurts them. We use a foot bath to prevent and treat warts.
The same applies to pinkeye. I've never seen a human pinkeye treatment that shows a kid with crusty, weepy eye. Maybe I don't see enough parenting magazines, but that seems out of place.
But the dairy magazines - yes! How do you know it's pinkeye if you don't know what it looks like?
Need a closer look?
A different product? And picture? Yes, please!
But it's not to say that everything about the ads is different. It's certainly not.
Take a look at this next ad. It's for Animat, a company that sells mats for cattle to lie on in barns.
So among the infected hooves and eyes you see a pretty milkmaid? It stands out. Not only does the old adage 'sex sells' apply, but she looks even better next to warts.